Van Halen took advantage of a global viewing audience of one billion to debut the cover to their forthcoming release. The first public reveal of Van Halen's highly anticipated new album took place in New York's Times Square on New Year's Eve.

Artwork for the forthcoming release was projected on a giant LED billboard above the McDonald's at 46th St. and 7th Ave. and could clearly be seen at various points throughout the night, as several networks, including CNN, ABC and NBC, were broadcasting live.